UA Marketing
Hà Nội
Hạn nộp hồ sơ:
08/12/2026
Về công việc
Trách nhiệm chính
- Plan, set up, and manage user acquisition campaigns across platforms such as Facebook, Google, TikTok, Unity Ads, AppLovin, and other ad networks.
- Monitor and optimize campaign performance based on key metrics such as CPI, CPA, ROAS, LTV, CTR, and CVR to hit growth and budget targets.
- Manage and allocate advertising budgets across channels and campaigns to maximize return on ad spend.
- Work closely with the Creative team to brief, test, and iterate on ad creatives, and identify what drives performance.
- Track, analyze, and report on campaign results, market trends, and competitor activity, translating data into actionable recommendations.
- Collaborate with Data/Analytics teams to ensure accurate tracking and attribution via tools such as AppsFlyer or Adjust.
- Research and evaluate new ad networks, platforms, and UA trends to continuously improve acquisition strategy.
Yêu cầu
- At least 2 years of experience in User Acquisition Marketing of mobile games.
- Hands‑on experience running campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, Unity Ads, or AppLovin.
- Solid understanding of UA and performance metrics: CPI, CPA, ROAS, LTV, CTR, CVR, retention, and payback period.
- Strong analytical skills; comfortable working with large data sets in Excel/Google Sheets to guide decisions.
- Familiarity with mobile measurement partners (MMPs) such as AppsFlyer or Adjust, and mobile attribution concepts.
- Good understanding of the mobile gaming market and user behavior across genres.
- Able to work closely with Creative and Data teams to translate performance insights into action.
- Clear communication and strong collaboration across cross‑functional teams.
- Detail‑oriented, data‑driven, and comfortable managing budgets under tight deadlines.
- Proactively keeps up with market trends and adapts quickly to platform or policy changes.
Mức lương
- Lương: Thỏa thuận.
- Lương cạnh tranh, có thể thương lượng dựa trên năng lực và kinh nghiệm.
Phúc lợi
- Working time: 9:00 AM – 5:00 PM, lunch break 12:00 PM – 1:00 PM.
- Mandatory insurance contributions at 100% of your salary, starting from your probation period.
- 15 days of annual leave.
- Flexible hybrid working policy.
- Monthly team‑building budget of $60 to help build team spirit.
- Company trips, annual health check‑ups, and premium health insurance (planned – to be finalized).
- An international, dynamic work environment where every idea is heard and valued.
Hình thức làm việc
- Flexible hybrid working policy.
Thông tin khác
- Chức vụ: Nhân Viên/Chuyên Viên
- Yêu cầu bằng cấp (tối thiểu): Cao Đẳng
- Yêu cầu giới tính: Nam/Nữ
- Ngành nghề: Digital Marketing, PR - Truyền Thông - Sự Kiện, Quảng Cáo - Sáng Tạo, Trade - Brand - Product Marketing
- 2 - 3 năm