Marketing Manager, Sparkling - Vietnam, Cambodia & Laos
TP. Hồ Chí Minh (Thành phố Hồ Chí Minh)
Hạn nộp hồ sơ:
19/11/2026
Về công việc
Trách nhiệm chính
- Develop and implement integrated marketing programs that strengthen the Sparkling portfolio, ensuring creative consistency and cultural relevance within Vietnam’s market.
- Partner with bottlers to align marketing strategies and investment priorities across categories, including innovation, campaigns, and annual activity calendars.
- Activate consumer-focused campaigns at the local level, coordinating point-of-sale assets, promotions, experiential events, and digital amplification.
- Adapt global and regional brand plans for local consumer preferences, providing market intelligence, insight, and activation excellence across all touchpoints.
- Collaborate with Franchise and Customer teams to deliver marketing initiatives that support the shopper agenda and build sustained system growth.
- Provide input on market-level innovation projects, guiding concepts from development through execution with a deep understanding of local consumer occasions.
- Manage campaign localization and real-time amplification for Integrated Marketing Experience (IMX) programs across digital, on-premise, and retail channels.
- Foster strong relationships with bottlers and external partners to ensure alignment, agility, and shared success in marketing delivery.
- Use analytics and performance measurement tools to monitor effectiveness, optimize campaigns, and inform future planning.
- Represent the voice of the consumers in regional discussions, helping shape sparkling flavour innovations and experiences that inspire everyday delight.
Yêu cầu
- Bachelor’s degree in Marketing, Business, or related discipline, or equivalent experience.
- Minimum 5 years of experience in marketing activation or brand management within consumer products, beverages, or FMCG.
- Strong track record of executing integrated campaigns across digital, retail, and experiential channels.
- Solid commercial and financial understanding with ability to evaluate marketing investments and outcomes.
- Skilled in relationship management with bottlers, customers, and agency partners.
- Experience working in cross‑functional, multicultural, and fast‑paced environments.
- Strong communicator with planning, analytical, and organizational proficiency.
- Demonstrated ability to think with creativity and agility, balancing bold ideas with implementation discipline.
- Deep understanding of consumer insight and market dynamics relevant to beverage categories.
- Growth‑focused mindset with passion for continuously learning and improving brand impact through innovation and collaboration.
Thông tin khác
- Travel required 0-25%
- Relocation provided: No
- Job Posting End Date: November 19, 2026
- The job focuses on Vietnam market ~90%, with 10% on Cambodia and Laos