Marketing Director, MMusic
TP. Hồ Chí Minh (Thành phố Hồ Chí Minh)
Hạn nộp hồ sơ:
31/12/2026
Về công việc
Trách nhiệm chính
- Lead overall brand, marketing, audience and growth agenda across the MMusic ecosystem.
- Develop and execute annual marketing & branding plan, positioning, narrative, identity, tone of voice for the MMusic master brand.
- Oversee marketing for MMusic Records, mServices, M IP Experience and mfan, translating business priorities into strategies, go‑to‑market plans and audience growth initiatives.
- Build and scale the marketing organization, including team structure, capabilities, operating system and performance standards.
- Own content and social strategy across TikTok, Facebook, Instagram, YouTube, Threads, LinkedIn and emerging platforms, ensuring quality and trend responsiveness.
- Drive fandom and community growth through acquisition, engagement, retention, membership, advocacy and partnership with product, business and data teams.
- Set strategic direction for paid media, performance marketing, measurement, reporting, technology and budget allocation.
Yêu cầu
- Approximately 10+ years of experience across Marketing, Brand, Growth, Communications or related disciplines.
- Significant experience in a Head of Marketing, Marketing Director, Group Marketing or equivalent senior leadership role.
- Proven experience managing multi‑disciplinary marketing teams and senior functional leads.
- Experience building, restructuring or significantly scaling a marketing organization.
- Experience managing marketing across multiple brands, products, business units or client groups.
- Strong foundation in brand strategy and integrated marketing.
- Strong understanding of content, social media and digital audience behaviour.
- Ability to connect Brand, Content, Performance, Community and Data into an integrated marketing strategy.
- Strong strategic judgment combined with execution experience.
- Good understanding of digital and performance marketing, key acquisition, conversion and efficiency metrics.
- Comfortable using data and audience insight to make marketing decisions.
- Strong organization building and people management capability.
- Strong prioritization and resource allocation skills.
- Comfortable managing budgets and marketing economics.
- Strong stakeholder management and communication skills.
- Able to work directly with senior executives, artists, management teams and strategic partners.
- Strong Vietnamese communication skills.
- Professional English for international partners, presentations, strategic documents and business discussions.
Yêu cầu ưu tiên
- Experience in music labels or artist management.
- Entertainment or media platforms.
- Live events, festivals or cultural IP.
- Consumer technology or digital platforms.
- Fandom or community businesses.
- Membership or subscription models.
- CRM and lifecycle marketing.
- Internal agency or multi‑business marketing models.
- Existing network across Vietnam’s music, entertainment, media or cultural industry.
Thông tin khác
- Location: Ho Chi Minh City, Vietnam.
- Deadline: 31 Dec 2026.
- Positions: 1.