Digital Marketing Executive (Full-time Onsite)
Về công việc
Trách nhiệm chính
- Plan, execute, and optimise campaigns across paid, owned, and earned channels to drive qualified traffic and leads.
- Manage paid media (Meta Ads, Google Ads, LinkedIn) to hit CPA and ROAS targets, owning audience segmentation, budget pacing, and daily optimisation.
- Conduct keyword research, on-page optimisation, and link-building outreach; collaborate with designers and developers to improve site UX and Core Web Vitals.
- Coordinate a monthly content calendar for LinkedIn, Instagram, and TikTok; brief copywriters and designers; schedule and monitor posts via social tools (e.g., Buffer).
- Build weekly dashboards; track traffic, conversions, and funnel drop-offs; present insights and action plans in monthly growth reviews.
- Manage email sequences in HubSpot, set up lead-scoring rules, and optimise open and click-through rates; segment CRM lists for personalised campaigns.
- Partner with Strategy and Creative teams to turn campaign data into creative learnings; brief Web, Design, and Copy teams on landing-page requirements and A/B tests.
Yêu cầu
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years in digital marketing or performance media, ideally within an agency.
- Hands-on experience with Meta Business Manager, Google Ads, Google Analytics 4, and at least one automation platform (HubSpot, ActiveCampaign, or similar).
- Solid understanding of SEO best practices and basic HTML/CSS for on-page fixes.
- Able to turn data into actionable insights and explain them to non-technical teammates.
- Comfortable managing multiple campaigns and deadlines simultaneously.
- Strong written English; Vietnamese fluency.
Yêu cầu ưu tiên
- Experience in the branding or creative industry is a plus.
- Knowledge of basic design principles or ability to tweak creative in Figma.
Phúc lợi
- Competitive salary range and 13th salary.
- Performance appraisals every 6 months.
- Flexible working hours.
- Social insurance and health insurance.
- Internal training and career development.
- Company team bonding activities.
- Parking allowance.
- In-house coffee and snacks.
Hình thức làm việc
- Onsite
Thông tin khác
- Job type: Full-time
- Location: Ho Chi Minh City, Vietnam