Trách nhiệm chính

• Lead public relations and the day-to-day Marketing Communications function across Anantara Hoi An Resort, Anantara Quy Nhon Villas, Avani Quy Nhon Resort and The Vietage by Anantara.
• Focus on proactive PR, media relations and brand storytelling, developing relevant story opportunities, building relationships with priority media, leading press activity and strategic partnerships, and strengthening the profile of each property in its target markets.
• Lead the cluster Marketing Communications team and oversee the coordinated delivery of social media, content, visual production, collateral, events and brand activations.
• Build and maintain relationships with domestic, regional and international travel, lifestyle and luxury media.
• Generate earned coverage through proactive story development and pitching.
• Write and issue press releases, media kits, fact sheets and brand stories for all four properties.
• Plan and host media visits, press trips and familiarisation programmes end to end.
• Prepare award submissions and manage the submission calendar across relevant award programmes.
• Monitor media sentiment and brand reputation and report coverage monthly.
• Develop partnerships with tourism boards, airlines, luxury brands and travel trade organisations.
• Source, negotiate and manage influencer, KOL and content creator collaborations, including barter agreements.
• Evaluate inbound partnership requests against commercial value before committing resort resources.
• Measure and report partnership results - reach, engagement and booking contribution where trackable.
• Manage communications for seasonal campaigns, new experiences, outlet launches and property milestones.
• Support operational and F&B teams on the promotion of resort events through media and digital channels.
• Develop the communications plan behind each campaign, to the direction set by the Area Director.
• Maintain the visual standard across all four properties - photography, videography and design output - within the creative direction set by the Area Director.
• Plan and run photo and video shoots, including concept, shot list, scheduling and on-property coordination.
• Direct in-house and outsourced photographers and shoot or art‑direct personally where needed.
• Maintain oversight of the visual asset library, including organisation, usage rights, expiry information and the availability of current approved assets.
• Ensure the E‑Commerce team and other authorised users receive suitable approved assets for brand.com, OTA listings, campaigns and other commercial channels.
• Manage all printed and physical brand collateral: in‑room materials, F&B menus, guest communications and signage.
• Ensure all collateral and campaign design is reviewed and approved according to the agreed approval process before print or production.
• Manage print production: specifications, quotations, supplier selection, proofing and quality control.
• Act as brand guardian for every physical and printed touchpoint.
• Track collateral and production spend and manage purchase orders within delegated approval limits.
• Support the Assistant Manager, Digital & Social Media in developing social media approach, UCG, and content across Facebook, Instagram and TikTok, aligned with the strategy and commercial priorities set by the Area Director.
• Set and review social performance targets, and report against them monthly.
• Ensure F&B outlets, resort events and guest experiences receive appropriate social coverage.
• Stay current on platform behaviour and content formats and adjust the approach accordingly.
• Oversee website and landing page content accuracy with the E‑Commerce team.
• Work closely with E‑Commerce, Sales, Revenue, F&B and Operations to align communications activity with business priorities.
• Monitor PR, social media, partnership, content and production performance against agreed objectives.
• Manage delegated expenditure and supplier activity within approved budgets and processes.
• Provide regular reporting, market observations and recommendations to the Area Director.
• Manage the cluster Marketing Communications team.
• Set clear priorities, responsibilities, deadlines and quality standards.
• Delegate work effectively while retaining accountability for overall delivery.
• Promote teamwork, creativity and continuous professional development.
• Ensure continuity of essential work during absences and peak periods.

Thông tin khác

• Job Location: Anantara Hoi An Resort
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